BACKGROUND

WebMD is the leading source of on-line health information which publishes content regarding health care topics, symptom checker, medicine information and specific-topic blogs.

ROLE

ROLE: Senior Visual Designer
TOOLS: Balsalmiq, Illustrator, Photoshop, Flash
TEAM: Product Owner, Visual Designer, Front-end Developers

PRODUCT

I designed sponsored campaigns for major brands. Designs followed business requirements and offered several types of engagements including video, slideshows and interactives.

Other responsibilities included designing sponsor advertisements and product placements.

I built animated advertisements along with sponsored design pages.

I designed sponsored pages with slide shows of branded content. Design created around business requirements of sponsor and their branded colors and images.

I created sponsored email campaigns for targeted reach of consumers.

VALIDATION

Revenue team at WebMD contributed in the successes of sponsored and advertising revenue increasing in 2017 from $580 million (prior year) to $598 million.